Feb 09
Yachting Australia: Strategic Brand Development
The development of a brand positioning for Yachting Australia. The purpose was to identify the organisations core objective and guiding principle by which it communicates to its members and non-members and delivers its services.
Yachting Australia: Brand Identity Development
The creative development of the YA property - The Sail Down Under Series. The aim was to unify three separate events under one identity and position the event as a viable option for participants in the highly competitive international market.
Jan 09
NATA: National Association of Testing Authorities
Strategic and creative development for this long-standing, international market leader, resulting in the re-positioning of the organisation, an external and internal communications platform, and a new look to launch the revitalised brand.