Bounce Snack Foods
Positioning: Live Life to the Full
The challenge was to re brand and launch a unique snack food imported from the USA to the Australian market. A start-up business, the objective was to create a niche brand that could not be challenged by the bigger players. A brand that represented more than just its products. A brand that people could connect with through the brands products and approach.
The plan was to position ‘Bounce’ as a unique alternative to other supposedly healthy snack-food choices and establish clear differentiators the brand could leverage into lifestyle choices. A distinct brand identity, packaging, initial point of sale and direct marketing collateral launched the brand at grass-roots level to small retailers.
The brand now distributes throughout Australia the UK, with plans to go into Europe, Bounce won ‘best new product’ at the UK 2006 Snack Food Expo.
For a new brand to be launched from a standing start ‘Bounce’ brand is a real success story. The drive, passion and belief behind the brand is reflected in its fun, down-to-earth approach to sales and marketing. Completely refreshing in an environment of large funds and advertising from the big players in the market.
